I think I got my first pair of AussieBum’s maybe 5 years ago – nah it must be further back than that.  That doesn’t matter – right now I have maybe a dozen pairs of them.  The fit on these can be a little fickle as they are made of nylon and no where near as elastic as lycra.  But they do look hot and they can be discrete enuf to wear at the pool while doing some laps.